What our clients say about us...
Axiom Manufacturing
"Working Word PR has worked in close partnership with Axiom to successfully secure coverage in key target titles. We gave them a specific brief to raise our profile within certain industry trade press to help us grow the business in both existing and new markets. They have delivered on both fronts, with some of the coverage leading to direct enquiries.
"In addition to this, Working Word has helped build our profile as both a manufacturer and an employer of choice within the local Welsh business press. We now have a solid reputation as a successful, Welsh business that operates on a national level.
"The Working Word team is both professional and responsive, and it is a pleasure working with them."
Jacqui Malpass, Marketing Manager, Axiom Manufacturing Services
Welsh Assembly Government
"The aim of our Climate Change Champions project was to enlist the help of young people to encourage Welsh people to tackle the worldwide problem of our changing climate.
"There were three stages to the project - generating interest in the competition, announcing the six winners and ongoing support during their ‘year in office'. Working Word successfully generated a huge amount of media interest at each stage which completely exceeded our expectations.
"We managed to get more competition entries than DEFRA in England who were running the competition at the same time and this was mainly due to the strength of the media coverage generated.
"Working Word's organisation and creativity with the event that unveiled the Champions to the press secured interest across all media channels including broadcast throughout the day. Securing both recorded and live interviews for our champions brought them exposure all across Wales.
"On-going opportunities for the champions have been well managed by Working Word with an excellent mix of national and local opportunities which includes a monthly column for each champion in their local newspaper.
"Working Word has been professional, creative and highly proactive throughout the whole project. Not a week goes by where we're not shown another article or web page where coverage has been secured!"
Hannah Emmott, Senior Communications Officer, Welsh Assembly Government
Pathway Care
"There is a nationwide shortage of over 10,000 foster carers. Over the last year the work carried out by Working Word has proved invaluable in the recruitment efforts of Pathway Care and in raising the profile of fostering in general. Following a programme of nationwide acquisitions this year, Working Word has successfully managed to maintain a high level of editorial coverage, both here in Wales and throughout geographically dispersed regions of the UK.
"The down to earth and professional relationships that Working Word have established with our carers and our staff have been invaluable in gaining relevant case studies and communicating key insights and benefits of fostering.
"We continue to surpass our original objectives in terms of publicity, achieving local and national coverage in a wide range of publications, television news and radio slots.
"Working Word has provided us with a very professional, cost effective and friendly PR dimension so much so that we have trebled our original spend on PR within our marketing budget."
Conor Rooney, Marketing Manager, Pathway Care
Sigma 3
"The enthusiasm and commitment shown by my account team at Working Word has been second to none over the past year. They have responded quickly and creatively to every challenge with which our account has presented them, whether those challenges have related to the differing geographic locations (and their nuances) in which our company operates across the UK, or unique requirements of particular showrooms in specific towns.
"Working Word has shown a talent for adapting to changing demands and thinking on their feet, and they definitely have their finger on the pulse when it comes to reacting to the latest hot topic in the press or initiating fresh newsworthy ideas!
"Tying in with topical issues such as healthy eating and National Vegetarian Week, the introduction of recipe cards into our showrooms has proved extremely popular with customers & staff alike, and has, importantly, generated column inches in many of the key publications in our retail zones.
"Press releases that have been distributed on the subject of our new product launches, innovations and predictions for future kitchen trends have achieved coverage far beyond the limits to which our advertising budget would stretch if it were to aim to achieve equivalent exposure.
"In this current tough economic climate, we are pleased to say that sales levels are maintaining at a steady level, and I am convinced that one of the factors in our continuing success in riding the storm is the excellent PR coverage we have been enjoying across south Wales, Surrey & Sussex in consumer publications as well as national business press.
"Crucially, Working Word understands our brand values and helps us to reinforce the key messages of affordable quality, design and unrivalled service. This keeps us on the shopping lists of serious buyers, which is absolutely essential as the economic belt tightens. We look forward to continuing PR successes with Working Word over the next 12 months and beyond."
Paula Morris, Marketing Manager, Sigma 3
