“The support offered by the team at Working Word has been invaluable in securing favourable coverage for Groundwork in both trade and national media. Their targeted approach has helped us to communicate our key messages in the tier one publications that are most closely aligned with our objectives. Working Word assessed our situation, helped us extract the key messages then packaged and delivered them straight to our target audience.”
“Since appointing Working Word I’ve certainly noticed that more people know about the college and we have received a significant increase in demand for student places. A particularly strong PR initiative was introduced for the development of A-level provision commencing in September 2012.
“The results have been outstanding, witnessing approximately a 300% increase in student enquiries compared to the previous year. This level of interest would not have been achieved without the support of the dedicated team of professionals.”
“Working Word has run an excellent range of imaginative media campaigns featuring the stories of real people, characters and themes to engage with the Welsh public. These campaigns have been successful on many fronts leading to increased web traffic, items uploaded, and reinforcing the brand personality of the website as a resource that belongs to the people that will grow and become even better as more and more people become involved in its development.”
“Change4LifeWales is the Welsh Government’s main public health campaign to tackle obesity and excess alcohol consumption. It is a very visible brand with high levels of associated trust and awareness. It is therefore important that all communication work supporting this brand reflects this reputation. Its aims are to encourage people to take responsibility for a healthier lifestyle by equipping them with the tools to make this change and drive everyday conversation about small changes in behaviour.
“Working Word’s remit throughout 2012 has been to support these aims by harnessing the influence of national, regional and social media to reach our target audience across Wales. The excellent creative executions have resulted in extensive good quality coverage. The spirit of Change4Life is easier to understand through the means of real life stories and Working Word has been able to provide these nuggets of insights to support the marketing campaigns. These case studies have been invaluable in delivering our key messages in an accessible format via radio interviews, social media or newspaper quotes. The PR work has most definitely led to the increase in website traffic and to an increase in families registering to Change4Life Wales for a healthier and happier life.”
“Working Word delivered the Welsh Government's ‘Don’t Be a Space Invader’ campaign, following our brief to promote the introduction of the new Blue Badge for accessible parking for disabled people. The agency worked closely with our Transport team within the Local Government and Communities Directorate at the Welsh Government to create a campaign that could deliver our key messages. To follow on from the campaign launch in April, Working Word embarked on designing and delivering the three-pronged PR strategy that secured considerable coverage across Wales in print, online and broadcast, to engage with our key audiences and spark stakeholder engagement.”
“There is no doubt that since Working Word joined our team to manage our marketing mix that we have been able to grow the company to £8 million sales turnover. Their innovative way of thinking keeps us at the forefront of the industry and helps us to maintain our strong competitive edge over rivals.”
“In selecting Working Word as Axiom’s PR partner in 2000 - we chose a partner that was prepared to spend time understanding us, our people, our culture and the markets within which Axiom operate. This partnership is now ten years old and is testament to the highest levels of service that they have provided and part of our own success story has been the ability of Working Word to promote our reputation at both local and national levels - I am not surprised that Eoghan and his team have continued to grow, winning many accolades along the way and I would like to wish them every success for the future - an excellent partner.”
"We approached Working Word to help publicise our Festival of Code - a flagship event taking place across the UK in August 2013. I had been blown away with Working Word having seen its team’s results for a separate project in which I was involved.
"Their team were brilliant to work with. From the outset, they had displayed just how well they understood (and were established in) both the national and regional media landscapes across the UK. Our Festival of Code stretches across the UK in 50 cities and towns and Working Word gained regional news coverage in targeted areas; they pushed past their original targets and the coverage they secured drove the registration process as we saw more and more people sign up.
"From the off, the team instantly became experts at a very complex subject matter and were able to go to media outlets with compelling and concise packages. Again, they smashed their targets and secured coverage over two days on BBC 5Live and in The Times, The Sun and national technology publications. The team were incredibly dynamic, looking at every angle to secure coverage, and were professional and responsive throughout. Working Word are amazing and we’re looking forward to continuing our working relationship in the future."