Sara Robinson - Account Director
Fluent Welsh speaker Sara has worked in and with the media for over a decade and enjoys working closely with clients to achieve their communications objectives and generate coverage and profile where it really counts.
Sara started her career working for a weekly Welsh newspaper before spending five years working on the production team of one of Wales’ largest broadcasters, working on daily news programmes and documentaries for S4C, BBC Two Wales, Channel 4, Channel 5 and international broadcasters. In 2003 she joined a national environmental body as UK Public Relations Co-ordinator. Since then Sara has amassed a wealth of experience including a role at a respected London consultancy.
Her clients span the private and public sector and have included household brands in the food and drink sector, trade associations, business support agencies and a national house builder.
Sara has led seven award-winning public information, trade and charity campaigns since joining Working Word PR in 2005, including a Chartered Institute of Public Relations UK President's Grand Prix Award for a 2006 child car seat campaign delivered on behalf of the Welsh Assembly Government's transport department.
A word in your ear: Sara is passionate about music and her career highlight was interviewing Motown legends Mary Wilson of the Supremes and Martha Reeves of the Vandellas. She also has a Clash lyric tattooed on her hip.
