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8/6/2012

Cardiff City FC: The Brand

Working Word shared its branding skills in the on-going debate over plans by Cardiff City FC to change their club colours and badge.

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Concerned that the move did not make sense in brand strategy terms, WW staffers also felt designs for a new badge were not worthy of the club.

Enter Working Word’s ace designer Tim Haughton who came up with his own alternative design – and it was a badge that proved popular with other fans, voting it top in an online poll run by the Echo.

Commenting on his poll success Tim Haughton said: “The club badge is an emotionally-charged piece of design – hopefully the club, like any good brand, should listen to its fans.”

In the meantime Tim is helping Working Word clients score in their own market sectors with award-winning design and brand development work.

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