Concerned that the move did not make sense in brand strategy terms, WW staffers also felt designs for a new badge were not worthy of the club.
Enter Working Word’s ace designer Tim Haughton who came up with his own alternative design – and it was a badge that proved popular with other fans, voting it top in an online poll run by the Echo.
Commenting on his poll success Tim Haughton said: “The club badge is an emotionally-charged piece of design – hopefully the club, like any good brand, should listen to its fans.”
In the meantime Tim is helping Working Word clients score in their own market sectors with award-winning design and brand development work.
For further information on this press release, please contact Working Word and ask to speak to a PR consultant.
Working Word is a full service communications and PR/public relations company based in Cardiff which represents a number of public sector and business clients. Working Word provides public relations consultancy for fast growing companies in Cardiff, Swansea, Newport, Bristol along the M4 corridor of England and across south Wales.
Our public relations and communications services are provided from our central Cardiff office in Southgate House, located adjacent to Trinity Mirror’s Media Wales news headquarters. Conveniently located near to Cardiff Bay and Cardiff city centre, our offices are available for client use when required. We are home to the largest operational PR team in Wales and are the current - and second-time - holders of the CIPR (Chartered Institute of Public Relations) ‘Outstanding PR Consultancy in Wales’ award.
Our in-house graphic designer enables us to offer graphic design, website design, advertising, branding and marketing solutions.
Our social media consultancy division has helped clients scoop awards for their ground-breaking efforts in harnessing digital media to communicate with their audiences online. We also provide search engine optimisation services to ensure our clients achieve the SEO results they need using organic search keyword strategies. The best thing is, we provide all of these services as a seamless, integrated communications package with one point of contact. We get to know you, then make sure your audiences get to know you better.
Please contact our Cardiff public relations office for more information on PR campaigns.