30/11/11
Women’s development group uses ‘iconic’ car to nurture design talent
Cardiff-based Wessex Garages has donated an iconic Fiat 500 to Chwarae Teg that has been covered with the organisation’s logo.
The branded vehicle will be used by Chwarae Teg to encourage entries to its design contest, launched last month, that is inviting female students from across Wales to create a piece of artwork based on their interpretation of the Chwarae Teg ‘ribbons’ logo.
The competition aims to help encourage and build female design talent in Wales that will contribute to the economy and intellectual property rankings in the future.
Richard Craythorne, Fiat brand manager at Wessex Garages, said: “We are extremely proud to be associated with the Chwarae Teg Design Contest and the Fiat 500 is an ideal 'mascot' to promote the unity between the businesses.
“The car’s original design in the 1950s was ingenious and held the promise of an exciting new life to those who never had their own transportation before. It enabled people to drive to places to get better jobs, offered new recreational possibilities and truly changed the lives of millions who previously didn't have access to such possibilities. This promise of a new future has a great synergy with the opportunities Chwarae Teg makes available through its projects, schemes and training courses and I wish all the design competition applicants every success with their entries.”
The Chwarae Teg Design Contest is open to female students based in Wales who studying creative disciplines from A-level or equivalent and upwards. Such disciplines could include: art, photography, graphic design, fashion and sculpting, at school, university or college.
Wessex Garages, a privately-owned company with locations in Cardiff, Newport, Bristol and Gloucester, has a track record in supporting female employees and creating a truly welcoming environment for women customers.
Katy Chamberlain, chief executive of Chwarae Teg, said: “We are extremely grateful to Wessex Garages for the support they have shown our design contest.
“There’s a great synergy between our aims for the competition and the Fiat 500. Through the competition we are aiming to inspire students to use their design flair and ambition to help nurture a new generation of world-class female talent. In turn, this boosts Wales’ internally owned intellectual property which helps improve our economic ranking.”
Chwarae Teg’s 20th anniversary celebrations will culminate with the launch of a three month exhibition at the National Waterfront Museum in Swansea on International Women’s Day-March 8th 2012. The finalists in the design contest will have their work displayed as part of the exhibition in the museum celebrating women in Wales.
Katy Chamberlain continues: “The design contest is a great opportunity for us to recognise the creative talent we already have in Wales and the contribution this industry makes to the economy, while at the same time giving a helping hand to the careers of successful entrants.”
Closing date for submissions is Sunday 18th December 2011 details of how to enter can be found at http://www.chwaraeteg.com/design-contest/
For further information on this press release, please contact Working Word and ask to speak to a PR consultant.
Working Word is a full service communications and PR/public relations company based in Cardiff which represents a number of public sector and business clients. Working Word provides public relations consultancy for fast growing companies in Cardiff, Swansea, Newport, Bristol along the M4 corridor of England and across south Wales.
Our public relations and communications services are provided from our central Cardiff office in Southgate House, located adjacent to Trinity Mirror’s Media Wales news headquarters. Conveniently located near to Cardiff Bay and Cardiff city centre, our offices are available for client use when required. We are home to the largest operational PR team in Wales and are the current - and second-time - holders of the CIPR (Chartered Institute of Public Relations) ‘Outstanding PR Consultancy in Wales’ award.
Our in-house graphic designer enables us to offer graphic design, website design, advertising, branding and marketing solutions.
Our social media consultancy division has helped clients scoop awards for their ground-breaking efforts in harnessing digital media to communicate with their audiences online. We also provide search engine optimisation services to ensure our clients achieve the SEO results they need using organic search keyword strategies. The best thing is, we provide all of these services as a seamless, integrated communications package with one point of contact. We get to know you, then make sure your audiences get to know you better.
Please contact our Cardiff public relations office for more information on PR campaigns.
