30/03/11
Directors appointed to take top communications firm towards new era
Caroline Holmes, Daniel Tyte and Sara Robinson, all previously account directors with the Cardiff-based firm, have become directors of the business in a move designed to lay the groundwork for its long-term future.
The trio will play the key role in broadening the firm’s traditional public relations offering to encompass a much wider spectrum of marketing services and digital communications.
All three have broad experience of the communications field, having worked previously in prominent PR and marketing agencies or high-profile in-house roles.
Working Word managing director, Eoghan Mortell, described the appointments as: “the most significant development in the 12-year history of the business.”
“The communications industry is going through a period of major change and opportunity and we have ambitious plans to grow the business and bring exciting new services to the market. For that we need to strengthen the leadership team and we were lucky to have the services of three very talented, innovative and committed individuals who can take the business forward,” he said.
Working Word’s recent year-end figures for 2009-10 showed an increase of more than 20% in fee income over 2008-09, despite a sluggish marketplace, caused by economic slowdown.
The agency has one of the largest PR teams in Wales with 15 staff, and it has been named as Outstanding Consultancy of the Year by the Chartered Institute of Public Relations Wales for two out of the past three years.
For further information on this press release, please contact Working Word and ask to speak to a PR consultant.
Working Word is a full service communications and PR/public relations company based in Cardiff which represents a number of public sector and business clients. Working Word provides public relations consultancy for fast growing companies in Cardiff, Swansea, Newport, Bristol along the M4 corridor of England and across south Wales.
Our public relations and communications services are provided from our central Cardiff office in Southgate House, located adjacent to Trinity Mirror’s Media Wales news headquarters. Conveniently located near to Cardiff Bay and Cardiff city centre, our offices are available for client use when required. We are home to the largest operational PR team in Wales and are the current - and second-time - holders of the CIPR (Chartered Institute of Public Relations) ‘Outstanding PR Consultancy in Wales’ award.
Our in-house graphic designer enables us to offer graphic design, website design, advertising, branding and marketing solutions.
Our social media consultancy division has helped clients scoop awards for their ground-breaking efforts in harnessing digital media to communicate with their audiences online. We also provide search engine optimisation services to ensure our clients achieve the SEO results they need using organic search keyword strategies. The best thing is, we provide all of these services as a seamless, integrated communications package with one point of contact. We get to know you, then make sure your audiences get to know you better.
Please contact our Cardiff public relations office for more information on PR campaigns.
